It doesn’t need to be a two-way interaction. departments involved in customer touchpointsĪ touchpoint on the customer journey map is the point of interaction a customer has with your brand.good and bad emotions your customers experienced.A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Along the way, you might find pain points or touchpoints you didn’t know existed. You can style the map like a flowchart, timeline, table or even on sticky notes.Ĭreating the map is a great internal exercise. What is customer journey mapping?Ī customer journey map is a visual representation of each point of interaction your customers have with your company. Let’s explore what customer journey mapping is and how it helps your brand. To keep up with it all and better inform your social media marketing strategy, create a customer journey map as a blueprint to help you understand your customers at each stage. All these interactions-from the first ad impression to every “Please help” DM customers send-define your customer journey.
They see your ads, interact with you on social media and explore your website before they buy. Do you know what your customers see and do before they purchase from you?
